Guidable
I worked on improving the experience for guidable, a self-guided travel platform that helps users explore cities through location-based audio tours, AI-generated experiences, and immersive storytelling. The platform combines maps, audio guidance, and cultural discovery into one seamless product experience.
The goal of the redesign was to modernize the interface, improve discoverability of tours, simplify navigation during exploration, and create a cleaner visual identity that supports spontaneous travel experiences.
Product Designer | 2025
The Challenge
Travel experiences are often consumed while users are walking, navigating unfamiliar environments, listening to audio, and making quick decisions on the go.
The existing experience contained several usability and interface challenges:
Information-heavy layouts
Complex navigation during tours
Weak visual hierarchy
Limited emotional engagement
Audio interactions not being prioritized enough
Tour discovery lacking clarity and excitement
The core challenge was creating an experience that feels effortless and immersive without overwhelming the user.
The redesign focused on these objectives
Simplify the Experience
Reduce cognitive load and make the interface easier to navigate while traveling.
Improve Discovery
Help users quickly understand and browse tours through stronger visual storytelling.
Create a Modern Brand Feel
Develop a cleaner and more premium visual direction aligned with modern travel products.