User Sign in and Remember me functionality at BIKE24
At BIKE24, we identified a significant user pain point: customers were frequently logged out of their accounts, hindering their ability to seamlessly access their wishlists and other personalized features across multiple devices. To address this, we introduced a persistent login functionality, paired with a one-click "Log Out from All Devices" feature to maintain user control and security.
Defining the problem
Users often experienced friction when switching between devices or returning to the platform after a session ended, leading to reduced engagement with features like wishlists and personalized recommendations. This inefficiency impacted their overall experience and limited the platform’s ability to foster long-term user retention.
Goals
Enable users to stay logged in across devices for seamless access to their accounts.
Enhance multi-device usability by ensuring that key features like wishlists are readily accessible.
Maintain robust account security by allowing users to log out from all devices with a single click.
Process
Research and Discovery
Conducted user interviews to understand the frustrations associated with repeated logins.
Analyzed usage data to quantify the frequency and impact of session expirations.
Design and Implementation
Designed a persistent login feature that allowed users to remain signed in across sessions and devices.
Created an intuitive "Log Out from All Devices" option, accessible from the account settings page.
Focused on clear communication of security benefits to build trust in the new feature.
Testing and Validation
Ran usability tests to ensure the features were intuitive and met user expectations.
Monitored post-implementation metrics, including engagement with wishlists and multi-device logins.
Results
Increased Engagement: Users could seamlessly access their accounts across devices, leading to a 25% increase in wishlist usage.
Improved Efficiency: Time spent on repetitive login tasks decreased, allowing users to focus on exploring and purchasing.
Strengthened Security: The "Log Out from All Devices" feature gave users enhanced control over their account safety, fostering trust in the platform.
Smoother checkout process: Increase in the checkout completion rate by 20% as customers did not have to add addresses manually leading to higher conversion rate.
Quick adaptation: Users quickly adapted to the persistent login feature in the first few days, reducing the share of logged-out users with accounts from 11.2% to 9.87% in a single day.
